How to Set Up a Google Ads Campaign Step by Step

 

Setting up a Google Ads campaign can help you drive targeted traffic to your website and increase conversions. Here's a step-by-step guide to setting up your first Google Ads campaign:

🔧 Step 1: Create a Google Ads Account

  1. Go to https://ads.google.com

  2. Click "Start now" and sign in with your Google account.

  3. Choose your main advertising goal (e.g., get more website visitors, get more calls, etc.) or select "Switch to Expert Mode" for full control.

🎯 Step 2: Choose Your Campaign Type

In Expert Mode, you’ll see options like:

  • Search – text ads in Google search results.

  • Display – visual banner ads across websites.

  • Video – ads on YouTube.

  • Shopping – product listings (great for e-commerce).

  • Performance Max – cross-channel automated campaigns.

➡️ For beginners, Search campaigns are a good place to start.

📝 Step 3: Define Campaign Settings

  1. Campaign Name: Give your campaign a clear, descriptive name.

  2. Networks: Choose whether to include Google Display Network and Search Partners.

  3. Location Targeting: Choose geographic areas you want to target.

  4. Language: Select the language your customers speak.

💰 Step 4: Set Your Budget and Bidding

  1. Daily Budget: Set the average amount you’re willing to spend per day.

  2. Bidding: Choose a focus (e.g., clicks, conversions, impression share).

    • For beginners, start with "Clicks" using Maximize Clicks strategy.

🧲 Step 5: Add Keywords

  1. Use the Keyword Planner tool to find relevant keywords.

  2. Add them in broad match, phrase match ("keyword"), or exact match ([keyword]) format.

  3. Use negative keywords to block irrelevant traffic.

🧱 Step 6: Create Ad Groups

  1. Group similar keywords together.

  2. Each ad group should focus on a specific theme or product.

🖊️ Step 7: Write Your Ads

  1. Add:

    • Final URL: The landing page link.

    • Headlines: Up to 15, highlight key selling points.

    • Descriptions: Up to 4, explain benefits clearly.

  2. Include:

    • Strong CTAs (e.g., Call Now, Buy Today).

    • Keywords for relevance.

📱 Step 8: Add Ad Extensions (Recommended)

  • Sitelinks – links to different pages on your site.

  • Callout Extensions – extra text to highlight features.

  • Call Extensions – show a phone number.

  • Location Extensions – show your business address.

✅ Step 9: Review and Launch

  1. Double-check your settings.

  2. Click Publish to go live.

  3. Google will review your ad, usually within 24 hours.

📊 Step 10: Monitor and Optimize

  • Use the dashboard to track impressions, clicks, conversions, and cost.

  • Pause low-performing keywords/ads.

  • A/B test different ads and extensions.

  • Refine keywords, adjust bids, and improve landing pages.

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